Remember when you were a kid and your holiday shopping consisted of spending hours thumbing through catalogs? The Sunday paper and the mailbox were the "go to" sources for the best deals from Thanksgiving through the holiday season. That has changed now with a large amount of shopping done online, but now mobile phones are even making your personal computer obsolete. A recent retail survey showed that nearly 20 percent of consumers were using their mobile phones while shopping to find store locations, information on sales, price comparison and even coupon information. That figure nearly doubles to 40 percent for the 18-29 year old demographic.
The reasons are obvious. If you're walking through the mall, you start off by going into every store to look at every deal, but after an hour, you start to only go into stores you think may have something of interest. Now imagine walking through one store while on your mobile phone comparison shopping the same items from other stores. It cuts down on time and keeps you from feeling like you have to settle for an item because you don't know where you might find it later. So for the many consumers going this route during the holiday shopping season, keep your eyes out for the good deals and make sure to use www.bbb.org for the businesses you can trust, especially if you have an iPhone.